Sambamba was founded by Afua Kudom, a qualified personal performance and life coach, with over 20 years of combined private, public and third sector experience in coaching, consulting, education and public speaking.

About Our Founder

I founded Sambamba with a simple purpose: to empower ambitious individuals to take action at critical points in their education, career and life, to craft their own destinies and honour their true selves.

I am a freelance coach, educator and public speaker who is committed to helping people build meaningful careers. I founded Pivot & Progress, a 1-1 coaching programme which helps professional women pivot into values-driven, financially sustainable freelance careers. 

My professional background spans higher and secondary education, consulting, and public affairs. 

I care deeply about community, inclusion and wellbeing, as evidenced through my voluntary roles as a Trustee of Loughborough Junction Action Group, which empowers the local community through connection, creativity and sustainability, and a Director at Inclusive Futures, an organisation empowering underrepresented students through coaching and career development. I also serve as a Trustee for the Nicholas Hammond Foundation, which supports various areas of life at Clare College, part of the University of Cambridge.

I hold a Law degree from the University of Cambridge and was the first student from my South London state school to attend Oxbridge in a decade. I am also an alumna of the inaugural Teach First programme and spent years working as a teacher and leader in London schools.

It would be my pleasure to support you through the next chapter of your journey and I look forward to working with you on our shared goal of putting your future first.

AFUA KUDOM - MA CANTAB | FHEA | PG DIP

Founder of Sambamba Consulting and Coaching